Food & Beverage · Global Franchise
Gong Cha
Global franchise, go-to creative partner.
Deliver fresh, globally consistent yet locally relevant creative for internal events, franchise communications, and public campaigns.
A global bubble tea brand needed creative that felt consistent worldwide but never generic — for franchisee conventions, internal competitions, and public campaigns, all at once. We translated Gong Cha's core campaigns into branding across digital, print, and merchandise: a full identity system for the 2025 Franchisees Convention, custom logo and signage for the internal Gong Cha Games, and a five-value campaign identity for Great Values Day, rolled out across multiple markets.
3distinct campaign types designed and delivered across internal and public channels in one year
Three distinct campaign types delivered in one year, balancing global brand standards with local flair — and boosting internal engagement along the way.